AllModern Fall 2017 Catalog (+ Outtakes)

by Lisa Lombardi in

I'm neck-deep in holiday (and, somehow, early spring and late spring) planning at work, so I almost missed that the AllModern fall catalog dropped today! If you're not on the list to get one (seriously? still?), you can view it on my portfolio page.

Like last time, I've saved some of my favorite outtakes from the writing process... there are fewer this time, but I'm still bummed I couldn't keep my original intro paragraph. Ohhhhh well.


AllModern Summer Catalog Outtakes

by Lisa Lombardi in

I've been branching out a bit at work lately, and we just wrapped my latest project: the summer catalog for AllModern. If you're not familiar with the brand, its motto is essentially "everything modern at unbelievable prices." The style and brand voice could not be more different from Birch Lane — which is why I had a blast doing it.

Once the catalog is in the mail, I'll add the whole thing to my portfolio, but in the meantime, I wanted to share some of the stuff that didn't make it into the catalog. When you're working in a creative field, there are always rounds and rounds of feedback, and sometimes, even when you really love an idea, it's not what the client is looking for.

BUT. That doesn't mean they have to disappear into the ether, right? Without further ado, here's a peek at some of the stuff that wasn't quite right for the book, but still makes me smile:

Obviously, none of this should be considered final, and the book went through a couple rounds of stylistic changes, so that's why there are different versions of capitalizations. I can't wait to share where we landed with the final product! (Some of my snark survived.)

Writerly Things Update

by Lisa Lombardi in

It's July, and that means that a fresh batch of stuff from Birch Lane Kids. Check out a few of my favorite spreads from the newest catalog over at my portfolio (BLK now has its own dedicated section) and, if you're feeling young-at-heart, maybe shop for some adorable home decor.

Personally, I recommend:

Jungle Jumble Bedding Set: Deep in the heart of this jungle lives a posse of wild animals your child will love, all illustrated in a fun cartoon style. A dark blue abstract pattern on the reverse side allows for the option to completely change the look at a moment's notice.

Aim is True Bedding Set: This bedding set is a true bullseye when it comes to style. The comforter's abstract, arrow-inspired design pops in shades of cool aqua and warm goldenrod, and the reverse side features a coordinating pattern.

Hobbes Captain's Bed: A salute to those in need of some serious storage, the Hobbes Captain's Bed offers four drawers, two open cubbies, and plenty of underbed space that's easily accessible by a sliding footboard panel. Capped off by simple arched designs and spindle detailing, this bed is ready to take on clutter and look good at the same time. Aye aye, captain!

Pod Squad Curtains: A repeating pattern of whale silhouettes gives these curtains a cool, graphic look which incorporates pops of color into its neutral palette. Set of two.

USA! USA! Canvas: You can teach your kids about the 50 states by enduring a 224-hour road trip (plus flights to Alaska and Hawaii)…or you can use this map, printed on professionally wrapped canvas with fun, bright colors. Your sanity will thank you.

Stay Gold Cloud Wall Cubby: Your style forecast is cloudy with a chance of awesome when you add this cute wall cubby to your child's room. A black and white triangle print adds a graphic punch to the look, while the gold finish brings some metal to the mix.


Next up: I pitched in with the new DwellStudio catalog for Fall. Once it's been mailed, I'll have some pretty exciting stuff to share!

It's a Good Thing I'm Pretty Immature

by Lisa Lombardi in

The time has come to finally reveal what I was not-so-subtly alluding to in my last writerly post. Despite what my brother's friends assumed, I am most certainly NOT pregnant (how would that be job-related, guys?). Nope, the big (little) news is that Birch Lane Kids has officially launched!

When this project was first announced, I was a little wary. I don't have kids. None of my friends have kids. I don't even really like most kids. But it turns out that I spent very little time writing as if I had kids, and plenty of time writing as if I was a kid. And that is something I'm quite good at, so the whole thing was actually a blast.

The assortment is pretty small at the moment, but we're rolling out another catalog in July (the April one is in homes now; you can see some of my copy from it here), so expect the selection to keep growing. In the meantime, I'll keep on thinking up pun-tastic product names (somehow I got away with naming a new rug "Moves Like Zigzagger") and trying my best to argue against a complete onslaught of pink.